“The business I work in has existing technical debt. We have a legacy system that has been patched and patched for years and years. We need to start again, I know that much. But I don’t know where to start, I don’t know in what order we need to make these changes, I don’t know what other areas of the business will be affected. I don’t know what to replace it with and how to do it with minimal disruption to productivity.”

Technical Debt Impact

• Processes are inefficient, increasing labour costs

• Extra resource is paid for or hired in house to service existing technical issues

• Other technologies introduced or updated in the future cause further disruption and cost.

• Changing the system incorrectly can extend the disruption period affecting culture, morale & productivity which increases HR risk and costs.

“My business isn’t a digital business and our clients aren’t digital people. I don’t see how any digital technologies could make a step change in my business. My issue is not more in the front door, it’s less out the back door and getting more productivity out of my staff and systems.”

We Aren’t Digital Impact

• Productivity efficiencies stagnate causing cost line to plateau or rise

• The pendulum of focus between sales and retention ruins revenue consistency

• Systems and processes limit capacity meaning hiring is your only costly option to increase capacity.

“The digital space is so big and moves so fast. I can’t be confident that the decisions I have made are future-proofed and won’t derail any future growth opportunities. I can’t speak to my board on anything digital with authority and I am worried that I am becoming obsolete. I need a millennial’s knowledge with my experience, business acumen and temperament”

Reputation Risk Impact

• Fear of change stalemates business growth

• Fear of being replaced causes decision making which is ill informed. 

• This causes costly implementations that disrupt productivity

• In turn causing staff morale to drop as work becomes confusing and convoluted.

“I have a marketing budget and a portion of it is allocated to digital. I know we have to be in the space, but is it effective? How do I measure it? How do I report it to the board? Is there anything that my agency/marketing department is missing?

Marketing Dilemma Impact

• Money is spent with no understanding of how it performed

• The board demands better understanding which you aren’t equipped to give.

• Inefficiency in marketing coupled with your competitors moving forward causes your brand equity to reduce.

• Sales teams become less busy/effective, impacting revenue.